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Podcast Episode 25
12:00pm

Change: How to Make Big Things Happen

with Damon Centola
Hosted by Mark Sutcliffe

Change: How to Make Big Things Happen

with Damon Centola
Hosted by Mark Sutcliffe
11
Friday
Jun
12:00pm
Damon Centola
Broadcaster and entrepreneur Mark Sutcliffe sits down with Damon Centola, Director of the Network Dynamics Group at the University of Pennsylvania, and author of the bestseller, Change: How to Make Big Things Happen
 
When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways.

 

Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.
 

Books are available from our friends at   Perfect Books  .

 

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Presented in partnership with the   Ottawa Public Library  .

 

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