Ottawa's Festival of Ideas Since 1997

Made in Canada

Corned beef. Shreddies. Life jackets. Pablum. Butter tarts. Zippers. Snow plows. Long johns. Whoopie cushions. Canola oil. Egg cartons. Coffee Crisps. What do these seemingly disparate items all have in common? They’re Canadian inventions.


If your feelings fall anywhere on the spectrum of “mildly surprised” to “wildly astonished” at this revelation, then you’d have fit right in to the audience at Library and Archives Canada last Tuesday night, where the His Excellency the Right Honourable David Johnston, Governor General of Canada, and Tom Jenkins (CEO of OpenText) launched their new book Ingenious : How Canadian Innovators Made the World Smarter, Smaller, Kinder, Safer, Healthier, Wealthier, and Happier .

Ottawa Writers Fest Artistic Director Sean Wilson kicked off the event by admitting his own lack of awareness regarding many of the items in the book, saying, “This book reminds me of how little we toot our own horn in this country.” However, while it may be true that Canadians are historically modest, the event that followed suffered from anything but a lack of horn tooting. Hosted by CPAC’s Catherine Clark, the evening was full of revelations about our nation’s collective cleverness. “Really? I didn’t know we invented that,” was the crowd’s continually delighted refrain. “Yes, really! We invented that!” was Johnston and Jenkins’s typical response – or in the rare case of a popular board game, “Well actually, we only invented the wooden tile used to play Scrabble.” Even the most cynical of readers would have found it difficult to walk away from this event feeling anything but pride and affection for Canada.


Johnston and Jenkins said they decided to write Ingenious because they felt that Canada was lacking a “collection of our own stories,” by which they meant stories of our country’s history of invention and innovation. They both felt that a collection of these kinds of stories was crucial to advancing the culture of innovation and pride into the future. They expressed that they want the book (which has been released in English and French simultaneously) to inspire average Canadians everywhere – and even children – to think innovatively. “Innovation comes from an attitude rather than an IQ,” said the Governor General. Throughout the evening he repeated that “It’s about looking at things from a different angle” and “being willing to collaborate.” The launch of Ingenious will be followed by a children’s version in the fall, as well as becoming integrated into elementary school curriculums.


As the conversation turned more directly towards patriotism and nation building, audience members questioned the role that contemporary immigration has to play in Canada’s culture of innovation. Jenkins cited the example of the zipper, which was invented by a Swedish immigrant in Canada, and spoke fondly of an earlier time when “anyone could come to Canada and make anything.” Johnston cited the example of barn raising from his childhood in rural Ontario to show how collaboration has a big part in the Canadian narrative. Both authors seemed to agree that a culture of openness has practical value when it comes to situating Canada ahead of the technological and industrial curve of innovation. Their hope is for Ingenious to find its way into every Canadian home, and that includes new Canadians as well.