Michael Adams is the president of the Environics group of research and communications consulting companies which he co-founded in 1970. In 2006 he founded and serves as president of the non-profit Environics Institute for Survey Research.
Mr. Adams is also the author of seven books, including: Sex in the Snow: Canadian Social Values at the End of the Millennium (1997); Fire and Ice: The United States, Canada and the Myth of Converging Values, (2003); Unlikely Utopia: The Surprising Triumph of Canadian Pluralism (2007) and most recently Could It Happen Here? Canada in the Age of Trump and Brexit (2017). Fire and Ice won the prestigious 2003/04 Donner Prize for the best book on Canadian public policy and was selected in the fall of 2005 by the Literary Review of Canada as one of the 100 most important books ever published in the country.
The Environics Institute for Survey Research is a non-profit entity whose mission is to sponsor relevant and original public opinion and social research on issues of public policy and social change. The Institute seeks to survey those not usually heard from, using questions not normally asked. The Institute has conducted a number of groundbreaking projects, including the first major survey of Muslims in Canada, the Urban Aboriginal Peoples Study (UAPS), and most recently the Black Experience Project in the Greater Toronto Area.
In celebration of its 10th anniversary, the Environics Institute recently published Committing Sociology, a curated collection of published commentary and articles on Canadian values and society based on the Institute’s research.
Michael Adams holds an Honours B.A. in Political Science from Queen's University (1969) and a M.A. in Sociology from the University of Toronto (1970). In 2008 he was made a Fellow of the Marketing Research and Intelligence Association (the highest honour which can be bestowed upon a member) for his contribution to marketing and survey research in Canada. In 2009, he received an honorary Doctor of Letters from Ryerson University in Toronto.
In December 2016, Michael was one of 100 leading individuals to be awarded the Order of Canada. He was recognized for his contributions to public opinion research and his work in helping Canadians understand who they are as a country and a people.