In 1969, Bernie founded True North Records (now Canada's oldest and longest running indie record label) and The Finkelstein Management Company. Since its inception, the label has sold more than 40 gold and platinum records and received more than 40 Junos. Throughout his career, Bernie has been known for nurturing and managing career artists including Murray McLauchlan, Barney Bentall, Dan Hill, and Blackie & the Rodeo Kings. Bernie is also still active as the manager of legendary Canadian artist Bruce Cockburn. In 1970 he helped found the Canadian Independent Record Production Association (CIRPA) now known as CIMA, and in 1984 he co-founded MuchFACT, a fund backed by MuchMusic and MuchMore that provides grants to Canadian artists like Arcade Fire, Sarah McLachlan, Nelly Furtado and k-os.
Bernie is a member of the Order of Canada, and an inductee of the Canadian Music Industry Hall of Fame.